Actual Time of Departure
— sennder TeamActual Time of Departure (ATD) is the exact time when a vehicle or shipment begins its trip from its starting place. In the business of moving goods by road, ATD is a key number. It shows how well a company’s pickup service is working. Keeping a close eye on ATD helps companies make their service better, keeps customers in the loop, and helps to avoid late pickups or drop-offs.
Example or usage in road freight logistics:
Let's say a shipping company uses GPS to watch where its trucks are. When a truck leaves the warehouse or another pickup spot, the driver enters the ATD into a computer system. This ATD info helps the company in many ways: it shows if drivers are doing a good job, helps determine if some routes are faster than others, and helps them see where they can improve things. It also lets them give real-time info to customers about their shipments.