Fast-Moving Consumer Goods (FMCG)
Fast-moving consumer goods (FMCG), also known as fast-moving items or fast-moving consumer products, are products characterized by their rapid sale and short shelf life. These items, usually non-durable and frequently consumed, have a high turnover rate. Common examples include perishables like food and beverages, personal care items, cleaning supplies, and affordable electronics. Effective supply chain management and logistics are essential in ensuring these products are efficiently delivered to retailers and end consumers.
— sennder Team
Example or usage in road freight logistics:
A road freight logistics company specializing in FMCGs invests in advanced forecasting and inventory management to optimize its operations. It also employs cold chain solutions for perishable goods transport. These strategies enable efficient, timely delivery, meeting the unique demands of transporting FMCGs.