Press Release
sennder Team • March 17, 2021

Michelin enters into partnership with Europe’s leading digital freight forwarder, sennder to provide carriers with innovative tire solutions

Michelin has announced its partnership with sennder, Europe’s leading digital freight forwarder, to provide carriers with greater access to Michelin’s suite of innovative tires on special terms.
  • Partnership provides sennder’s carriers access to Michelin’s suite of tire solutions on special terms

  • _Michelin and sennder are working to make road freight more cost effective and less carbon intensive by providing a range of services to fleets

  • Announcement signifies the start of a long-term partnership between sennder and Michelin

Frankfurt am Main/Berlin, 17 March 2021 – Michelin has announced its partnership with sennder, Europe’s leading digital freight forwarder, to provide carriers with greater access to Michelin’s suite of innovative tires on special terms.

The partnership will give sennder’s carriers customized access to a suite of Michelin tires that are low-rolling resistance, saving fuel consumption and durable, increasing tire mileage, making journeys more cost-effective and sustainable.

Carriers can choose the tire best suited to their needs, for example, Michelin’s long-haul MICHELIN X® LINE TM range that offers low rolling resistance or the new MICHELIN X® MULTI TM ENERGY TM range that is designed for both short and long-haul transport and saves drivers up to 1.2 liters of fuel per 100 kilometers.

As part of the partnership, Michelin is working to provide sennder carriers access to its retreading services that replace the tire tread, recycling the casing - reducing wastage and making tires increasingly cost-effective.

sennder and Michelin’s collaboration will initially focus on Northern Europe and Iberia, with plans to scale it across other European markets throughout 2021.

Vice President Marketing B2B Europe North, Philip Cordes from Michelin said: “We attach great importance to digital mobility and fleet solutions. In Europe alone, we have 1,000 staff members working on the digital Michelin Services & Solutions portfolio. We are therefore looking forward to working with sennder to explore new, innovative avenues.” For more than 130 years, Michelin has been successfully developing tires, services and solutions to improve long-term mobility.

Our partnership with Michelin is focused on innovation that makes European road freight fit for a sustainable future, benefiting carriers and shippers alike,” said Franck Marcaire, Head of Value Added Services at sennder.

He continues, “In addition to sennder’s fast payment terms and exclusive fuel cards, our carriers now have access to premium MICHELIN tires and services, through a hassle-free process. Michelin’s retreading services and low rolling resistance tires fit perfectly alongside sennder’s digital logistics offer that we have built around data and low-carbon fuels.”

About sennder
sennder was founded in 2015 by David Nothacker, Julius Köhler and Nicolaus Schefenacker and is now the leading digital European freight forwarder, offering shippers access to our connected fleet of thousands of trucks. In a traditional industry sennder is moving fast and focuses on the digitalization and automation of all road logistics processes. sennder manages over 10,000 trucks across Europe with an over 800-people strong team. By leveraging its proprietary technology, sennder builds an ecosystem that leads the industry into the 21st century with a new degree of transparency, efficiency and flexibility. sennder is backed by some of Europe’s leading investors including Accel, Lakestar, HV Capital, Project A, Next47, Scania Growth Capital, Earlybird and Perpetual. Additionally, sennder joined forces with industry champions Scania and Siemens to assure innovation and state of the art offerings.

About Michelin

Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 123,600 employees and operates 71 tire production facilities which together produced around 170 million tires in 2020. (

1 Calculation based on VECTO. Vehicle equipped with 315/70 R 22.5 MICHELIN X® MULTI™ ENERGY™ Z and D, compared to a vehicle equipped with 315/70 R 22.5 MICHELIN X® MULTIWAY™ 3D XZE and XD. VECTO (Vehicle Energy Consumption Calculation Tool) is a simulation program developed by the European Commission and ACEA (European Automobile Manufacturers’ Association) to calculate fuel consumption and CO2 emissions for a vehicle in its entirety.

Share this page