sennder hires Anja Maassen van den Brink as Chief People Officer to strengthen the team and culture for the company’s next phase of growth

sennder hires Anja Maassen van den Brink as Chief People Officer to strengthen the team and culture for the company’s next phase of growth

Berlin, 16 June - sennder, Europe’s leading digital freight forwarder, announced the appointment of Anja Maassen van den Brink as the company’s new Chief People Officer. Anja Maassen van den Brink joins from electric air mobility company, Lilium, and brings strong people & culture leadership for sennder’s next stage of growth.

As Chief People Officer, Maassen van den Brink will be responsible for setting and overseeing sennder‘s people strategy, focused on developing its 1,000+ employees and further expanding its talent pool across all markets. sennder is continuously hiring, specifically for tech talent, to digitalize the logistics industry. Maassen van den Brink’s role encompasses talent attraction, learning and development, employee retention, diversity, equity and inclusion, total rewards and workplace experience across the organization’s 11 European offices. She joins sennder’s management team, adding more than 20 years of experience supporting organizational and people development in high growth and transformative businesses.

Maassen van den Brink has previously served as the first Chief People Officer of Lilium, an air mobility company developing all-electric jets. In her role, Maassen van den Brink was instrumental in scaling the organization by hiring a talented and entrepreneurial team and preparing the company, from a people perspective, for its listing on the New York Stock Exchange (NASDAQ). As an expert in change management, Maassen van den Brink worked on the post-merger integration of Vodafone and Ziggo in the Netherlands and has served as CPO for Maxeda DIY Retail and Vice President of HR at Sara Lee International, a global consumer goods company.

Anja Maassen van den Brink, newly appointed Chief People Officer at sennder says: “sennder is a crucial innovator in logistics, demonstrating how digitalization can transform road transportation for the better. I am proud to be part of the next phase of the company's growth and look forward to working with a world-class team to develop sennder’s culture and talent base.”

David Nothacker, CEO and co-founder of sennder, comments: “With Anja joining sennder’s management team we double down on our commitment to making sennder the employer of choice. As we leverage data to create an efficient road freight network across Europe, Anja will help us lay the organizational foundations to help us achieve our mission. Her track record scaling companies of all growth stages with a strong focus on talent retention and culture will be instrumental in powering sennder’s growth.

Press contact


About sennder

sennder was founded in 2015 by David Nothacker, Julius Köhler and Nicolaus Schefenacker and is now the leading digital European freight forwarder, offering shippers access to our connected fleet of thousands of trucks. In a traditional industry sennder is moving fast and focuses on the digitalization and automation of all road logistics processes. sennder deploys over 40,000 trucks across Europe, with access to more than 120,000 vehicles, and has a team of over 1,000 people. By leveraging its proprietary technology, sennder builds an ecosystem that leads the industry into the 21st century with a new degree of transparency, efficiency and flexibility. sennder is backed by some of Europe’s leading investors including Baillie Gifford, Accel, Lakestar, HV Capital, Project A, Next47, Scania Growth Capital, Earlybird and Perpetual. Additionally, sennder joined forces with industry champions Scania and Siemens to assure innovation and state of the art offerings.

For further information, please visit us on our website and LinkedIn.